微軟在2002年底聲勢浩大的發表平板電腦，其中令大家印象更深的應該是Acer大家長在國內的強勢行銷文宣。如今一年已過，回顧相隔一年的2002年，2003年的新聞，平板電腦的銷售令人失望，你要相信，創新的商品不一定代表馬上獲得市場支持，可以做發財夢，一下子名利雙收。
技術的推力，往往不及市場推力的十分之一。太快吹噓未來的市場成長，企圖推翻產品生命週期曲線，相對於當時的豪情，如今似乎更需要勇氣。
不是說Table PC沒有成功，而是還沒有預期的成功。創新商品的市場接受度反映在產品生命週期曲線，創新者應該多瞭解各階段顧客特徵的真實面。
2003年11月11日 星期二
Segway HT 滑行車
今天在Amazon看到美國創業家Dean Kamen的Segway Human Transporter的介紹影片，這部結合陀螺儀、電腦和電子引擎製成的兩輪車被譽為革命性的都會電動車，標價US$3995，換算14約萬新台幣。公司的官方網站有更詳細資料。
我們從這個個案來觀察哪些現象有助於我們更瞭解創新：
第一：Dean Kamen本身就是一個具備科技背景創業精神的發明家、創業者。
第二：Segway的市場需求已經存在，而且夠大。
第三：技術創新加大了產品創新的實用程度。
第四：產品初期已經獲得早期採用者的支持。
第五：產品以系列方式推出，價格、性能皆針對不同需求規劃。
這幾項內容其實都是在創新管理、科技行銷上的重要議題，以後繼續討論相關細節……
我們從這個個案來觀察哪些現象有助於我們更瞭解創新：
第一：Dean Kamen本身就是一個具備科技背景創業精神的發明家、創業者。
第二：Segway的市場需求已經存在，而且夠大。
第三：技術創新加大了產品創新的實用程度。
第四：產品初期已經獲得早期採用者的支持。
第五：產品以系列方式推出，價格、性能皆針對不同需求規劃。
這幾項內容其實都是在創新管理、科技行銷上的重要議題，以後繼續討論相關細節……
2003年11月10日 星期一
2003年11月7日 星期五
民宿開發的心智圖(範例)
這是一個心智圖法的範例，是作者製作來開發民宿市場的企畫案，結合個人腦力激盪與心智圖法而畫出，這個圖形代表了作者的規劃、觀點與想法，除了當事人外，應該沒有人可以精準解讀內容。誰有能耐解讀別人的心智呢？
2003年11月4日 星期二
2003年11月3日 星期一
Creative Problem Solving Process
Creative Problem Solving Process
;CPS是對問題進行創意思考以尋求解決問題的一種方法，瞭解基本步驟後，對一般的''問題分析與解決"技巧就會有所認識了。
六步驟摘要說來就是：
1 Mess-finding (Objective Finding) 尋找目標
2 Fact-finding 尋找事實
3 Problem-Finding 尋找問題
4 Idea-finding 尋找點子
5 Solution finding (Idea evaluation) 尋找解答
6 Acceptance-finding (Idea implementation) 尋求接納。
;CPS是對問題進行創意思考以尋求解決問題的一種方法，瞭解基本步驟後，對一般的''問題分析與解決"技巧就會有所認識了。
六步驟摘要說來就是：
1 Mess-finding (Objective Finding) 尋找目標
2 Fact-finding 尋找事實
3 Problem-Finding 尋找問題
4 Idea-finding 尋找點子
5 Solution finding (Idea evaluation) 尋找解答
6 Acceptance-finding (Idea implementation) 尋求接納。
Mindmapping in 8 Easy Steps
心智圖法是一種右腦思考的方式，這裡的分解步驟幫助開始接觸的人瞭解心智圖法。台灣太多的工程師導向的左腦思考型人了。多練習一下吧。使用軟體，可以讓大家更快上手。
腦力激盪的說明
蒐集了關於Brainstorming的詳細說明。團體腦力激盪是許多創意的來源，要多練習。基本遊戲規則：
會中不得批評 Criticism is not allowed.
儘量產出大量構想 Quantity is wanted.
天馬行空的進行 Freewheeling is expected.
組合與改進構想 Combined and improvement are sought.
會中不得批評 Criticism is not allowed.
儘量產出大量構想 Quantity is wanted.
天馬行空的進行 Freewheeling is expected.
組合與改進構想 Combined and improvement are sought.
Idea Generation; Start Concept Development
The Idea Generation stage is the first stage of the Concept Development phase. The purpose of this stage is to generate a large number of new product ideas that will be evaluated in the next stage of Concept Evaluation.
We discuss the generation of new product ideas through both search and creative synthesis procedures. To enable an effective search for new product ideas, we will first identify the best sources and then describe the optimum procedures for searching. We will also investigate generating new product ideas through creative synthesis, using general, need-based, and technology-based techniques.
Difference between an Idea and a Concept
A product concept defines the core benefit and the major supporting benefits of a new product and describes how these benefits are provided. It can be a verbal or written description, an artist's rendering, or a model or appear in another suitable presentation format that depicts the idea. The concept must be defined specifically enough that it can be evaluated by interested parties: highlevel management, marketing, engineering, manufacturing, and particularly prospective customers.
An idea does not have to be nearly as complete or as specific as a concept. An idea is usually represented as a descriptive statement, written or spoken. In the Idea Generation stage we are more interested in generating the maximum number of ideas than concerned with the form in which the idea is stated.
We discuss the generation of new product ideas through both search and creative synthesis procedures. To enable an effective search for new product ideas, we will first identify the best sources and then describe the optimum procedures for searching. We will also investigate generating new product ideas through creative synthesis, using general, need-based, and technology-based techniques.
Difference between an Idea and a Concept
A product concept defines the core benefit and the major supporting benefits of a new product and describes how these benefits are provided. It can be a verbal or written description, an artist's rendering, or a model or appear in another suitable presentation format that depicts the idea. The concept must be defined specifically enough that it can be evaluated by interested parties: highlevel management, marketing, engineering, manufacturing, and particularly prospective customers.
An idea does not have to be nearly as complete or as specific as a concept. An idea is usually represented as a descriptive statement, written or spoken. In the Idea Generation stage we are more interested in generating the maximum number of ideas than concerned with the form in which the idea is stated.
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