工研院今年9月成立一個創意中心，由薛文珍博士擔任辦公室主任，並於11月17日在台北舉行產業與研發創新論壇。台北當天寒流來襲，街頭的絲絲細雨足足使會議延遲了三十分鐘才開始。
開場是工研院與麻省理工學院媒體實驗室(MIT Media Lab)的合作簽約儀式，再來是上午的三場演講主題：新點子從哪兒來、發自內在的創意原動力、創新的有機網路通訊。下午安排了一場由曾志朗博士(前教育部長)與MIT教授來賓的專題論壇，最後則是由目前擔任「影舞集」藝術總監的陳瑤，在聲光影音下完成最後一場「文化足跡」的演講。
過去我在書架上找的創意相關資料，大多來自於教育、文化產業，科技業雖然討論研發但是卻很少論及創意。在這一次的會議中我終於理解，原來藝術、音樂與科技、工藝是都是創意展現的一種形式。創意多面向發展出多采多姿的領域，在我們的生活中是彼此滋養的。這一論點可以由達文西的相關介紹得到清楚的印證。
2003年11月18日 星期二
This page contains copies of presentations and slides about leadership, general management, and venture creation. The menu above will take you to a list of books which I consider among the finest business books I’ve read. You can also visit links to other web sites, helpful organizations, etc.
2003年11月11日 星期二
Table PC 的成績
Segway HT 滑行車
今天在Amazon看到美國創業家Dean Kamen的Segway Human Transporter的介紹影片，這部結合陀螺儀、電腦和電子引擎製成的兩輪車被譽為革命性的都會電動車，標價US$3995，換算14約萬新台幣。公司的官方網站有更詳細資料。
我們從這個個案來觀察哪些現象有助於我們更瞭解創新：
第一：Dean Kamen本身就是一個具備科技背景創業精神的發明家、創業者。
第二：Segway的市場需求已經存在，而且夠大。
第三：技術創新加大了產品創新的實用程度。
第四：產品初期已經獲得早期採用者的支持。
第五：產品以系列方式推出，價格、性能皆針對不同需求規劃。
這幾項內容其實都是在創新管理、科技行銷上的重要議題，以後繼續討論相關細節……
我們從這個個案來觀察哪些現象有助於我們更瞭解創新：
第一：Dean Kamen本身就是一個具備科技背景創業精神的發明家、創業者。
第二：Segway的市場需求已經存在，而且夠大。
第三：技術創新加大了產品創新的實用程度。
第四：產品初期已經獲得早期採用者的支持。
第五：產品以系列方式推出，價格、性能皆針對不同需求規劃。
這幾項內容其實都是在創新管理、科技行銷上的重要議題，以後繼續討論相關細節……
2003年11月10日 星期一
2003年11月7日 星期五
民宿開發的心智圖(範例)
這是一個心智圖法的範例，是作者製作來開發民宿市場的企畫案，結合個人腦力激盪與心智圖法而畫出，這個圖形代表了作者的規劃、觀點與想法，除了當事人外，應該沒有人可以精準解讀內容。誰有能耐解讀別人的心智呢？
2003年11月4日 星期二
2003年11月3日 星期一
Creative Problem Solving Process
Creative Problem Solving Process
;CPS是對問題進行創意思考以尋求解決問題的一種方法，瞭解基本步驟後，對一般的''問題分析與解決"技巧就會有所認識了。
六步驟摘要說來就是：
1 Mess-finding (Objective Finding) 尋找目標
2 Fact-finding 尋找事實
3 Problem-Finding 尋找問題
4 Idea-finding 尋找點子
5 Solution finding (Idea evaluation) 尋找解答
6 Acceptance-finding (Idea implementation) 尋求接納。
;CPS是對問題進行創意思考以尋求解決問題的一種方法，瞭解基本步驟後，對一般的''問題分析與解決"技巧就會有所認識了。
六步驟摘要說來就是：
1 Mess-finding (Objective Finding) 尋找目標
2 Fact-finding 尋找事實
3 Problem-Finding 尋找問題
4 Idea-finding 尋找點子
5 Solution finding (Idea evaluation) 尋找解答
6 Acceptance-finding (Idea implementation) 尋求接納。
Mindmapping in 8 Easy Steps
心智圖法是一種右腦思考的方式，這裡的分解步驟幫助開始接觸的人瞭解心智圖法。台灣太多的工程師導向的左腦思考型人了。多練習一下吧。使用軟體，可以讓大家更快上手。
腦力激盪的說明
蒐集了關於Brainstorming的詳細說明。團體腦力激盪是許多創意的來源，要多練習。基本遊戲規則：
會中不得批評 Criticism is not allowed.
儘量產出大量構想 Quantity is wanted.
天馬行空的進行 Freewheeling is expected.
組合與改進構想 Combined and improvement are sought.
會中不得批評 Criticism is not allowed.
儘量產出大量構想 Quantity is wanted.
天馬行空的進行 Freewheeling is expected.
組合與改進構想 Combined and improvement are sought.
Idea Generation; Start Concept Development
The Idea Generation stage is the first stage of the Concept Development phase. The purpose of this stage is to generate a large number of new product ideas that will be evaluated in the next stage of Concept Evaluation.
We discuss the generation of new product ideas through both search and creative synthesis procedures. To enable an effective search for new product ideas, we will first identify the best sources and then describe the optimum procedures for searching. We will also investigate generating new product ideas through creative synthesis, using general, need-based, and technology-based techniques.
Difference between an Idea and a Concept
A product concept defines the core benefit and the major supporting benefits of a new product and describes how these benefits are provided. It can be a verbal or written description, an artist's rendering, or a model or appear in another suitable presentation format that depicts the idea. The concept must be defined specifically enough that it can be evaluated by interested parties: highlevel management, marketing, engineering, manufacturing, and particularly prospective customers.
An idea does not have to be nearly as complete or as specific as a concept. An idea is usually represented as a descriptive statement, written or spoken. In the Idea Generation stage we are more interested in generating the maximum number of ideas than concerned with the form in which the idea is stated.
We discuss the generation of new product ideas through both search and creative synthesis procedures. To enable an effective search for new product ideas, we will first identify the best sources and then describe the optimum procedures for searching. We will also investigate generating new product ideas through creative synthesis, using general, need-based, and technology-based techniques.
Difference between an Idea and a Concept
A product concept defines the core benefit and the major supporting benefits of a new product and describes how these benefits are provided. It can be a verbal or written description, an artist's rendering, or a model or appear in another suitable presentation format that depicts the idea. The concept must be defined specifically enough that it can be evaluated by interested parties: highlevel management, marketing, engineering, manufacturing, and particularly prospective customers.
An idea does not have to be nearly as complete or as specific as a concept. An idea is usually represented as a descriptive statement, written or spoken. In the Idea Generation stage we are more interested in generating the maximum number of ideas than concerned with the form in which the idea is stated.
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